Word of Mouth Advertising
by Scott F. Geld
http://www.marketingblaster.com
Viral marketing is another word for word of mouth
advertising, or the general buzz that occurs about the
release of a new product or service. Generally, viral
marketing can be provoked, if two requirements are
met. You first need a product that is contagious, and
you also need somebody at your company who can
generate buzz and get the viral marketing campaign
going and then can keep it going over a sustained
period of time. Marketing this way allows your product
to spread, like a virus, through the marketplace.
Like all marketing campaigns, viral marketing also needs
good strategy and planning. You should include the aspect
of word of mouth marketing in your marketing strategy.
The most important part of viral marketing planning is to
make sure that the product is used, talked about and
recommended to others by the customer. Take this as an
important part as your campaign. The rest of the product
launch can be carried out according to the marketing plan
you have decided on.
Using unusual (for you) and alternative channels to
market and promote your product or service is an
easy way to get attention. If you are a web company,
using offline promotions is more likely to get noticed
simply because it is not your usual way of doing
things. But will it spread through word of mouth? The
best way to get the virus to spread is by making it
easy for customers to tell their friends about you.
Offer an incentive reward to each person who refers a
friend to your new product. Or, organize an online
forum where people can talk about your product. You
might also put a tagline on your product, like Hotmail
did in their email signature, which advertised their free
email service. Consumers read messages with the
tagline at the bottom and learned about the service for
themselves.
This way, consumers don't have to work hard to be
rewarded, and you product is guaranteed to be spread
around the marketplace by word of mouth. A fine example
of how viral marketing is used is in the advertising of
new feature films. While a initial bout of advertising
ins undertake, the creators will often count on the viral
marketing kicking in as people who see the film tell
others about it.
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