Retaining customers
by Scott F. Geld
http://www.marketingblaster.com
Retaining customers is one of the most challenging tasks
for managers in all industries and this phenomenon has
been continuing for long. Retaining customers is one of
the most important activities that the company can
indulge in. it is easy to understand that it is more
expensive and difficulty to get new customers as compared
to expenses in retaining old customer. Instead of having
a customer for a single purchase, if you can have a
customer for a life, it will make your business a
success.
In the long run, repeat business is more profitable than
you realize with much less effort and struggle that you
would need to put in to try to make new customers each
time. Maintaining existing customer loyalty is less
costly and much simpler than wasting your financial
resources on making new ones. An old and satisfied
clientele talks to others about your good service and
through their loyalty helps to build your reputation.
It is not very difficult to retain customers. The trick
to the trade is to stay ahead of the needs of the
customer, to anticipate his desires and fulfill them even
before he can perceive them. Maintain a regular contact
with your customer and understanding their requirements
through surveys or loyalty programs is a great start.
The aim is to make the customer feel valued. This can be
done by understanding his/her needs and providing service
up to it or exceeding his expectation. This will impress
the customer and he will feel valued and would like to
continue to do business with you. This will improve your
business.
In case you make an offer of a loyalty gift to the
customer for having done business with you then they will
most likely take note of what you have to offer and stay.
Loyalty programs satisfy customers. Similarly a customer
who is not taken care of will walk away from you and your
business. To summarize, it can be said that in case you
want to sustain your business and grow, it is important
that you take care of your existing customer base.
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