Opt-in Emails
by Desmond Mantor
http://www.havetraffic.com
Opt-in emails are ways of getting your message across to a
lot of people. They are created on the Internet almost
daily, and it is the fluid nature of the medium that drives
this process. Before the Internet came and took over the
center stage, this was done through other means of
advertising like direct mailing and ad campaigns.
Email marketing is like conventional direct mailing except
in a different format. The aim is the same i.e. reach as
many people as possible by sending them numerous ads and
hope it translates into more business for your company.
While this strategy may work, it ends up being highly
inefficient and costly. In addition, scores of ads get
thrown into the bin without being read, rendering the whole
exercise uneconomical.
The difference with opt-in emails is that they only produce
qualified leads and any marketing major will tell you that
these are the best leads to have. They are qualified
because people must grant you permission to send your
marketing materials to them. Therefore, unlike basic
email marketing campaigns that send out thousands of ads
with most winding up in the virtual trash can because
people have come to revile "spam", opt-in emails tend to
be personalized and welcomed by recipients.
There is no discounting the fact that it is a great
challenge to find people that are willing to receive your
offers. However, the good news is that there are
specialized services on the Net, offering subscribers who
are willing to receive offers from companies such as yours.
Of course, you have to choose the subscribers judiciously
in order to target potential customers. It would make no
sense to send emails promoting fireplace accessories to
people who are looking for car deal offers. So, it is
important to specify your market when you select one of
these opt-in subscriber services. Also, make sure they have
separate lists of people looking for different kinds of
offers. You will certainly find one if you do some research
before selecting a service.
Having qualified leads is essential if you are to get the
most out of your advertising dollar. Wasteful mass
campaigns are a thing of the past. Internet marketing is
future and opt-in emails are a part of that future.
Although specialized opt-in email services do indeed cost
money, it is cash well spent if it produces a stream of
people that are interested in hearing what you have to
offer. If you are tired of poor results from email
marketing efforts, maybe it is time to refine the
approach and utilize opt-in emails to boost your sales.
Submit An Article
|
