Use of Search Engine Optimization
by Desmond Mantor
http://www.havetraffic.com
There are three ways for a customer to get to your site. The
customers can type in your website address and directly come
to your site, only if they have your address. Naturally,
this will restrict your customers to the few who know you
already. The second method involves linking to your site
from another website. Though this is a great way of
generating traffic to your site it is subject to the
permission of other sites to let you post a link on their
site. And, unless you have sufficient traffic already coming
to your site, they may not want to be an affiliate. The
final method for a customer is to find your site through a
search engine.
A search engine is designed to find websites for surfers.
Basically, a person types in a keyword--like "tea kettle".
The search engine will then comb through the web and find
every page with the keyword "tea kettle" on it. Search
engines then take the process a step farther and actually
rank all of the pages with the keyword on them. These
results are then given to the reader in this ranked order.
Anyone in Internet marketing knows that you want your site
to be ranked in the top ten. Most people are not likely
to view the results of the second page, let alone any of the
hundreds that follow.
Search engine optimization is one of the most effective
internet marketing tools available. Consider this: if you
get a visitor to your site from a search engine, he is
already interested in your products. While we cannot rule
out the possibility of some high school kid doing an essay
on gift ideas, it is more likely that it is potential
customers wanting to buy a gift basket. Your website simply
has to convert this visit into a sale!
On the flip side, the search engines consider dozens of
factors to rank sites. Google says they have more than a
hundred criteria in their ranking system. Basically, the
search engine has to be convinced that your site contains
the information that the browser is looking for. For this
purpose you need a lot of keyword rich content. If you have
lots of articles with information on tea kettles but you
have not used the keyword tea kettle often enough, you may
lose the battle. Generally, 3-5% keyword density is
considered okay, although it varies from one search engine
to another. So, in a 500 word article, you should use the
keyword tea kettle at least 15 to 25 times. If you use it
more often than that you can be penalized. Apart from
keywords, you can boost your search engine rankings by using
links on your site. This convinces the search engine that
yours is an important site therefore more likely to have
useful information.
Search engine optimization is, without doubt, the most
effective marketing tool provided you use the two strategies
of keyword rich content and lots of links to other sites
relevant to your own. Then you will succeed in improving
your search engine rankings and consequently bring more
customers to your site.
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