Succeeding with Lead Capture Pages.
by Tim Dixon
http://www.thiswillmakeyoumoney.com
Making sure that your hard earned traffic winds up at your
lead capture page is a must if your primary interest is to
capture the details of new prospects from any advertising
campaign.
Many online businesses use lead capture pages to build a
list of prospective clients or create their own opt-in
mailing list. If you're not collecting many leads despite
getting good traffic, you may need to look at if you are
utilizing these properly.
Lead capture pages are known by various other names such
as 'splash pages', 'lead pages', and 'lead generator
pages' to name just a few, but essentially they are the same
thing.
However, one thing they are not is what is called a
'doorway page'. These pages are used by some companies to
create a search engine friendly entry page to web sites
and are often targeted towards one or two keywords or
key phrases. Yes they could be used as a lead capture page
but that is not their primary purpose.
Now, how do they work? Basically your lead capture page
should be focused on one thing and one thing only and that
is to get the contact details for new leads. Pretty
obvious huh? Well you would be amazed how many people use
the lead capture page to display adverts for all sorts of
other products, provide masses of information etc. etc.
This nearly always results in a lower number of leads
being captured simply because people are given too much
information to take in. The idea is to provide a clear and
direct message about your business or products on a simple
and attractive web page that is friendly to the eye.
You are trying to funnel those prospects into just one
'call to action' - to provide you with their contact
details. Leaving them to wander around your site wading
through mountains of information about your product,
business opportunity or affiliate program and then hoping
they will leave their details at that stage will more than
likely not work very well.
Don't forget that you can always re-direct prospects to
your homepage after they have left their details and you
can of course provide discreet links to and from your
other web pages. Try to make sure these are not too
prominent at first otherwise you will find people click
straight through without stopping to leave their details.
Of course the other thing is that the means to capture
their details should be obvious and straightforward. Only
ask them for the bare minimum information you need in this
first instance, plenty of time to get the rest of their
details later. I would suggest first name, last name and
email address. That's it.
You now have the outline for creating a perfect lead
capture page. You will have someone who has arrived at
your page, read the key points and decided to leave their
contact details.
A perfectly targeted lead.
Now that's something we all want!!
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