The Importance of Website Design
by Desmond Mantor
http://www.havetraffic.com
It is, perhaps, the most frustrating experience to see
people come to your site and leave before seeing what you
have to offer. This is a common problem that demoralizes
many website owners who spent countless hours designing
their websites to realize their dreams. But, in your
enthusiasm you often forget that the main aim of your
website is to induce people to buy your products or
services, not just visit your site. The reason why most
ecommerce ventures fail is because of poor web designs. Here
are some ideas you can use to create your website in such a
manner that the visitors stay long enough to realize what
they can gain from your company:
First and foremost, make sure your website is consistent and
takes the minimum possible time to appear on the screen.
Since most people use dial-up to come to your site, if you
cannot load your page within 15 seconds, they will lose
patience and move on to your competitor's site. It is,
therefore, wiser not to have too many large and complicated
graphics. They cause unnecessary delay and chances are that
visitors will move away sooner than later. Thus, the art of
good web designing involves blending text with graphics,
keeping the latter simple and small just enough to create
the desired effect.
Your site also needs to have easy-to-use navigation tools.
Every page in your website needs to have a link back to
the homepage and that link should always be located in the
same place on all pages. You do not want visitors getting
lost or running into dead end pages. It is also a good
idea to have links to all main sections of your site.
It is important to have enough bandwidth to accommodate the
traffic on your site, once it starts coming. You would
certainly not want to get jammed in traffic on the
Information Superhighway of the Internet, just because of
insufficient bandwidth. So, it is better to opt for a plan
that allows you to add bandwidth if and when you require it.
However, you must shop around for the best deal as there are
many web-hosting services that provide a sufficient amount
of bandwidth for start-ups.
Web design is the most crucial aspect of Internet marketing.
Indeed, all your marketing efforts basically boil down to
getting people to visit your site and see what you have to
offer. If you cannot show your product in the best light and
quickly, you will be seen as unprofessional and they will
move on to your competition. So, it is important to take the
time to plan and organize your website in order to succeed
in your marketing efforts.
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