Copywriting Masters Course: 1
by Sam Beatson
http://www.internets-business.com/membersarea
Grab Their Attention With A Great Headline!
Often, in internet marketing especially, you
will find the use of a PRE-HEAD, a MAIN HEADLINE
and a SUBHEADLINE.
1 The prehead is often followed by three "..."s,
i.e. periods or full-stops. It should lead the
reader into the headline proper. e.g. You
are about to find out how one student found a
little known secret and is now on the journey to
$13,000,000 cash...
b] Your main headline should be big and bold, but
not too big because you don't want to be seen to
be shouting!
How about: "Secrets Of Success Revealed"
or "WARNING: Don't Leave This Webpage Until You've
Found Out Why I Was Selling My Baby For Cash,
Then Discovered The Miracle Secret To Money
Manifestation" - Keep it to 130 characters or less.
Try to include a benefit at least in your headline.
A benefit is something of gain to your prospect,
e.g. Fun, learning, money, sex, knowledge.
A subhead can introduce your reader to what is coming
next or simply state another benefit or even stimulate
fear of loss if your reader doesn't take reading
your copy to be beneficial yet.
Killer Headlines that have proven to work include
"Secrets of XXXXXXXX Revealed"
"How To XXXXX And XXXXXX"
"Warning: Don't XXXXXX Until You've XXXXXX"
People's motivations often lie in between desire for
gain and fear of loss, so remember this when writing
your copy. Ask questions or put it direct what you're
prospect will lose out on and what they stand to gain.
Go for it now! Just write about your product and sell
it like you were talking to a hot prospect who
you know is going to buy.
PS Write me an email if you want this whole minicourse,
or join my website.
Submit An Article
|
