How To Boost Your Website Profit Using One Quick, Easy Tweak
by Dr.mani Sivasubramanian
http://www.opti-biz.com
Every business owner dreams of boosting sales, raising
profit and getting more customers.. and having it happen
without too much effort. The easiest way to optimize your
home business is to increase the size of every sale you
make.
Do this small calculation. If every one of your clients
spent 10% more dollars with your business, how much will
your revenue grow? And what will that 10% growth in
income mean in terms of net profit? For some businesses,
it may be practically DOUBLE what they earned before!
It's so simple to get buyers to do this - especially if
you follow a process.
Mac Donald's has this simple process in place. The
school-kid standing behind the counter gets you to
supersize your order - and spend a bit more than you
first intended - by encouraging you with an UPSELL.
It's better with your Internet home business because once
you set it up, it runs on auto-pilot - you don't have to
keep doing it over and over again. Set and forget
upselling - that's what will keep earning your business
auto-income profits, for a long time to come!
What Else Can You Offer Them... And How?
Upsells are easy to implement - and you'll want to use
them everywhere. Do it - it's simple.
* You can offer your customers more units or higher
volumes
* You can throw in related products or services
* You can offer extended warranties or longer duration
services
* You can bundle products with services
* You can include stuff that enhances the purchase,
extends its life
* You can sell accessories separately
* You can create special editions and collectibles at
premium prices
Only you can decide where this all ends - your imagination
is the limit!
What is the best place to offer an upsell?
* Right when you first ask for the order
* When the buyer reaches the order button
* After the order has been placed
* You can attempt to increase the sale when you ask for the
order.
* You can wait until the buyer actually reaches the order
button.
* You can even upsell after the order has been placed.
* You can do it later, as part of your post-sales follow
up.
The important part, no matter when you choose to do
it, is to 'position' your upsell carefully. Try to
showcase the value to your customers. Otherwise they
may feel cheated, rushed or irritated enough to get
put off from going ahead with the sale. Remember -
you can afford to lose the 'upsell', but not the
sale!
Use these 'power' tips to craft great upsell offers:
* Show them the future. Build the value in your upsell
with 'future pacing'.
* Make it easy to add the upsell to their order (think
Amazon.com's 1-click)
* Make it easy to add the upsell to their order
(think Amazon.com's 1-click)
* Make it available instantly (like a digital download)
* Make it available instantly (like a digital
download)
* Explain how it adds convenience to consumption of
the product
There are multiple ways of doing it. Of course, there
are specific phrases and words that work better, and
some ways of articulating and presenting your offer
to maximize impact.
Upselling is a craft and art - and practice makes perfect!
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