How to Obtain Referrals for Your Business
by David Kingston
http://www.fatmarketing.com
The number of referrals a business receives within a year's
time often determines its success. Some experts believe
referrals are the key to closing sales; and that your
company would soon be swirling down a black hole of disaster
without them. With a little guidance, a new business owner
can learn how to generate 'solid' leads.
Networking
Networking is vital to your business' success. You
should always be networking, and not just with
potential clients. Network with your local chamber
of commerce, business groups, and even your
competition. Opportunities for networking are all
around you, take advantage of them. Is there any
business related seminars or events in your area be
sure to attend.
Attend Trade Shows
Trade shows can be a great source for referrals if you use
the opportunity effectively. Invest in a nice banner that
displays your company logo, website, and phone number. Try
to lease a booth that is near a main entrance or walkway.
High traffic areas carry the most potential prospects. Be
creative and raffle off a product or service. One FREE
giveaway can generate a list of 100 or more leads. The
money you spend in material and freebies will be well worth
it in the long run.
Family and Friends
Make sure your family and friends know all about
your business and the services and products you
provide. Educating those you know about your
business is a great way to obtain referrals. It is very
important that they understand what you do. Learn
how to subtly turn any conversation into great
marketing opportunity for you.
Marketing Articles
Inexpensive ways to obtain referrals are everywhere. Look
at online publications, ezines, and newsletters, which have
a similar interest but not exactly like your own venture.
Send out creative articles that interest the target market
for publication. Make sure you include hidden links to your
URL, products, or services within the content of your
articles. Soon ... a large percent of the readers will come
to your website.
Affiliate Programs
Internet gurus stress the importance of using Affiliate
Programs. Some claim that a website that only specializes
in affiliate programs will earn you thousands of dollars for
doing nothing. But, the real advantage of an affiliate
program is "getting the news out." Each time someone signs
up for your affiliate program, a link, or banner appears on
the affiliate's site. It's an inexpensive way to advertise
your business in a more adverse market.
Use Marketing Material
You really need to have some knowledge of marketing in
order to get referrals. A simple conversation is a
breeding ground for referrals if you are a "people person".
When talking with other business pros like yourself, always
be certain to ask for a business card so you have an excuse
to give them yours and make a lasting impression.
Then, mail them a "Thank You" card in a week or so telling
them how much you enjoyed talking with them. Be sure to
enclose some marketing materials like flyers, brochures, or
even some more business cards and ask them kindly if they
would pass these out to some of their friends and family
who might benefit from your business. The cycle just goes
on and on.
Referrals can take your business's success from
ordinary to extraordinary. Take advantage of any
opportunity presented to you. Socializing and
meeting with other business professionals can give
your business the boost it needs. Use the tools of
the referral trade and before you know it you will
have more business than you ever thought possible.
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