Profiting From The Gurus Through Joint Venture Partnerships
by Matthew Rhodes
http://www.instantconversions.com
One of the best and well-known techniques to promote your
products is by doing joint ventures. When you are just
entering the market, partnering up is absolutely essential.
You will be able to form a partnership that penetrates your
niche's market and gets your product in front of a flood of
potential purchasers if you manage to play your cards right
and convince the established "gurus" to promote your offer.
Unfortunately, the popular "gurus" of a niche are the
busiest and greediest, which makes things difficult for
many people. If you try to approach these respected members
with an an average product and only modest commissions and
benefits, then you'll receive a negative response - or
worse, no response at all. After all, you wouldn't be worth
their time.
To drastically increase the probability that they look at
your offer, prove to them that you're devoted to your
product. You can do these by providing them unique and
exclusive benefits:
1.) Allow the guru and their readers an opportunity to
preview your product exclusively. By allowing the gurus
"followers" access a week or so ahead of anyone else,
they'll take your offer more seriously. After all, by being
one of the first to announce your "earth shattering"
product, they're going to gain more credibility for
themselves, too.
2.) Increase your conversion rates exclusively for them.
Even the gurus will smile all the way to the bank as they
cash their commission check. Many people cringe when
thinking about dishing out more commissions - remember
that these are sales you wouldn't have easily gotten
otherwise.
3.) Before promoting your product, give them the
opportunity to preview your e-book for free. This will give
them the chance to ensure that your product is high quality
before they choose to endorse it. This will show that you
trust and respect the opportunity to partner with them.
4.) Attach several of your articles to their e-mail for
free (already embedded with their affiliate links, if
possible) so that it only takes a couple clicks of the
mouse to distribute your article to their ezine list or
website. Of course, most gurus will also endorse your
product in their own writing as well, which will highly
boost your conversion rates.
5.) Ensure that your conversion rates are high. Higher
conversion rates means higher satisfaction from your
customers, lower refunds and more profits for both you and
your JV partner.
Before launching your joint venture campaign, I highly
suggest that you maximize your conversion rates. Keep
in mind that even the smallest changes you make to your
sales copy can result in a huge surge of results.
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