The 3 Steps to Profitable Niche Marketing Strategy
by Johannes Nefischer
http://www.johannesnefischer.com
Niche marketing strategy is a widely used term - and no one
really knows what to do with it and how to implement it.
Some think that niche marketing strategy is to focus on less
competitive less searched keywords for search engine
optimization. But less competitive and less searched mostly
means less profitable! But besides that can concentrating on
less competitive keywords be a strategy?
Not really it can be a tool - a tactic that can help you to
achieve one step on your way towards your goal
So what is niche marketing?
Niche marketing strategy is to focus on your target audience
and segment this target audience.
Lets say you are very good in internet marketing.
And you want to open up your own internet marketing
consulting service.
What should be your first step when designing your strategy?
- Who is my possible customer?
Many say: Everyone involved with internet and who wants to
earn money with it.
As this is not really a big help for deciding what you need
to do to achieve any money goal the next step is to segment
this list vertically a bit more.
Best thing is to use an Spreadsheet and do a little
brainstorming on all the possible customers- be creative and
write down all persons or groups that come to your mind.
Lets look at the above example:
For your internet marketing coaching possible customers are:
folks who want to start their home business, people with an
existing offline business and willing to add internet to
their marketing weapons, or folks already in the internet
marketing but without much success,...
Try to find the segments in the above groups like:
Consultants who haven't used the internet till now for their
offline office or even more targeted - lawyers who want to
add internet to their marketing portfolio.
Last step is to segment the list horizontally.
Now find the problems they people in this targeted fields
have. Brainstorm a bit and add them to your excel
spreadsheet.
Example: for your home based business owner who currently
works in a day to day job - one problem will be how to start
an internet business while working in my day to day job 8 to
10 hours a day. For the lawyer: How to use the internet to
drive targeted clients to my company 24/7 days a week.
The End result of the whole process is a matrix with all
possible customers, segmented in small niches and their
problems.
Now what do you do with all this?
You have a detailed layout what products you can produce and
who is in need of that product. That makes your live a lot
easier.And best of all you will see that there are many
people out there who have similar needs and can use same
product with just tiny changes.
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