7 Steps to Easily Increase More Sales - Step 3
by Tina Valiedi
http://www.mpstrategiesfirm.com
Ever wonder which technique or method you should use to
generate more sales? The internet provides an unlimited
source of advice from many savvy marketers. Many of them
contradictory. How do you know which one will work for you?
Big mistake many internet website owner make is they just
apply the "latest" how to or try me method thinking they
will produce the same results. Hey perhaps it will or maybe
it will reduce your current figures.
The correct answer to knowing what to do is to test and
track your results. Step 2 went over how to set up your
testing and how to read the results... so lets talk about
what to test.
Step 3 - What To Test For Better Conversion
Your website sales copy contains many elements you can
test... sometimes an overwhelming amount. You can even test
multiple elements at once. But let's keep this simple and
start with testing the most important critical element of
your web site copy... The headline.
1. The Headline
Your headline needs to pull in your potential prospect to
read your copy. If the headline doesn't work, you can
forget about them reading the rest. They will click their
mouse button and head off to another site. Sometimes
changing just one word can increase sales exponentially. It
can also create the opposite effect. If you test nothing
else but headlines, you'll pull way ahead of your
competition.
2. Pricing
There are times when a higher price will outpace a lower
one...if there is perceived value added. Test your market
to determine what it's willing to pay for your information
or product.
3. Graphics on Your Site
Should you put a fancy header graphic on your web sale site
or not. Run a test of your sales copy... one without and
one with the graphic.
What else can you test? This list will give you some ideas:
Guarantee,Payment plan options,Pop ups,Sales copy length,
Bullets, Thank you page, Order page, Bonus offers etc.
The above list will get you started. You'll discover many
more elements to test. Start with your headline. Flip the
words around, change the color, change font style or
highlight certain words in your headline. The formula found
in step two will show how to track and interpret your test
results. http://www.mpstrategiesfirm.com
A couple questions I often receive about step 2: "Tina, my
site receives very little traffic. Should I still do a
split test?" and "If I do a test with my lower traffic
site, won't I get inaccurate test results?"
These are important questions...Yes you want to split test
even the low traffic sites. It's important to test these
types of sites to make the most of the traffic that's
there.
Step 4 will cover testing secrets for lower traffic sites
including how to read and interpret your test results.
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