Internet Marketing: Mistakes to Avoid
by Desmond Mantor
http://www.havetraffic.com
A properly planned marketing strategy opens the door to
the success of online business. But even the best minds
do make mistakes that result in failures. It helps to
know some possible mistakes and avoid the pitfalls in
preparing your strategies.
1. Not focusing on the right market
Picking the right market is the most important part of a
marketing plan. Right products for the right markets is the
motto you should always practice. A very good product placed
in a wrong market can lead to a disaster. Employ some tools
to select the right market and also invest time in searching
for the most suitable keywords that fit the market.
2. Dropping your present customers from the marketing plan
Another mistake is not including your existing customers in
your target segment. It is easier to retain a customer than
get a new customer. If you don't serve the existing customer
they will leave you. Also, a current customer has good
things to tell about your products to others and chances are
that their friends will buy from you after hearing them.
Therefore you have a good chance of picking up new
customers.
3. Be careful with hard sell
A major mistake made in many marketing plans is making
each web page into a sales copy. Too much of sales talk on
the website becomes un interesting to the reader and they
also feel pressurised into reading the whole web site. This
is a sure way of ensuring that your customer never comes
back to your site. Selling is a subtle art which should be
practiced in a sophisticated way.
4. Offering no content
Too many web site owners get very excited with the idea of
online business and forget to place interesting content on
their sites that can keep their visitors attracted to
their site. While making money is vital, providing good
information is even more important to build lasting
goodwill of the customers. Focusing only on showing many
advertisements on your site will not get you good results.
Quality content is the only answer to this challenge.
5. Ineffective Web Site
For many web site owners an effective web site translates
into a dazzling and flashy web site, which looks like an eye
candy. This may not always be right. There are many other
ways of making an effective web site. For example, include a
powerful headline, which will surely entice the reader.
Another way is to offer testimonials. Visitors take it more
seriously if the products or services are supported by
testimonials.
Submit An Article
|
