Are pop-ups going Dinosaur way?
by Desmond Mantor
http://www.havetraffic.com
You have learnt various ways to attract the customers. It is
time now to learn what not to do to distract the customers.
You have built a web site full of information and quality
products, which is surely some serious stuff, but if in the
browsing your web site you quirk the visitor with pop-ups,
do you think the visitor will take you seriously? The answer
is a big NO. It is time to get rid of pop-ups and say
goodbye to them forever.
Yes, once upon a time pop-ups were the "in thing", but
gradually they lost their 'pop'ularity and today they are
even considering absolutely annoying by many internet
users.
Imagine watching your favorite thriller on the TV and a
commercial pops up suddently. How do you feel? Your customer
feels the same when you use pop-ups. Your visitors come to
your site for quality information and any thing that stops
them from getting it, even for a few seconds, is definitely
a no no.
Internet users are fed up of using spam filters and pop-up
blockers to get rid of such annoyance. Earlier, these
pop-ups used to titillate the visitors. It is no more the
case now. These days the visitors do not want to waste their
quality time on pop-ups. The users are intelligent and will
move over to the other sites to find information rather than
waste time in pop-ups. The pop-ups come in between and act
as an intriguing factor and you can be sure that you lose
your prospective clients with their use.
The content on your web site stays in the minds of your
visitors longer than any gimmick like pop-ups. Suppose a
salesperson comes to you for selling an item. He talks
about every thing under the sun except his product. What is
your reaction? Forget buying from him, would be interested
in listening to him at all? The same logic applies to your
web site as well. Be to the point, provide good quality
information to keep your visitors interested in your website
and your products.
Use high quality content and good products for making that
lasting impression on your customers. Don't use fake logic,
hyperbole and stuff like that. Remember that visitors are
interested in genuine products and quality content. Period.
Don't try to advertise your way to success.
Let your pop-ups go the dinosaur way.
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